Platforms Used: Shopify, Klavyio, Jotform, Zapier
The design of the website skincarebysydney.com focuses on showcasing the brand's medical-grade skincare products and services. The homepage features a clean and modern design, with copy designed by Ashlyn Writes and eye-catching imagery from Katie McLeod.
The key features we kept in mind during the entire process:
• Free Skincare Matchmaker Quiz with Instant Routine
• Free Resource Guides to provide product recommendations
• Easy-to-shop products with descriptions on "Why Sydney Loves It."
• Resources, tools, and support to help guests succeed
• Mobile-friendly design, navigation, and search
• Easy-to-use checkout with the option to pick up in-store locally
• Ability to shop by product type or skin concern
• Wishlist feature to save your favorite products in one place
The products page is organized in a clear and easy-to-browse manner, with images and descriptions of each product and the option to add items to a shopping cart. The checkout process is secure and straightforward, making it simple for customers to purchase their desired items.
The services section of the site includes detailed descriptions of the various 1:1 services offered by SBS, along with self-guided services like courses from the skincare school.
In conclusion, the design of skincarebysydney.com focuses on providing an engaging, informative, and user-friendly experience that effectively showcases the brand's products and services.