work experience
Eagle Eye Outfitters
Marketing Manager | December 2016 - September 2023
Freelance | January 2014 - December 2016
Marketing Manager | December 2016 - September 2023
Freelance | January 2014 - December 2016
Led all retail marketing efforts, overseeing comprehensive print and digital marketing design and implementation, collaborating closely with internal departments and external partners, and serving as the primary point of contact for all brand partners, driving increased brand recognition and sales growth through strategic planning and execution of high-impact marketing campaigns.
Managed a six-figure annual marketing budget and implemented and maintained tracking systems for ROI and KPIs to measure and optimize performance for all major marketing programs on a weekly, seasonal, and annual basis. Leveraged data analysis and reporting to drive informed decision-making and alignment of company objectives. Worked closely with ownership to develop a comprehensive marketing plan and strategy, identifying key initiatives to drive increased brand recognition, customer engagement, and revenue growth.
Achieved an 11% increase in email open rates within two years by implementing targeted segmentation and automation campaigns. Consistently delivered significant revenue growth by driving increased Email Sales Revenue by an average of 94% and Social Media Sales Revenue by an average of 70% each year from 2018-2021. Played a critical role in the company's success by effectively developing high-performing teams and fostering a culture of collaboration, innovation, and results-oriented execution.
Conceptualized, executed, and managed a highly effective multi-channel marketing campaign by leveraging an understanding of consumer behavior and market trends to create significant sales growth and engagement across diverse digital and traditional channels, including email, social media, digital ads, billboards, and more. Implemented digital media across all digital channels, utilizing strong creativity and strategic planning to drive increased sales and engagement.
Evaluated and assessed personnel by leveraging strong leadership and communication skills to provide constructive feedback and coaching while managing all aspects of the hiring process to attract and retain top talent and build high-performing teams.
Provided expert guidance to renowned Brand Marketing Partnerships, including YETI, The North Face, Columbia, Hey Dude, and Crocs, on retail market trends, campaign implementation best practices, and ROI reporting, fostering collaborative marketing efforts that resulted in increased brand visibility, market share, and mutually beneficial growth opportunities. Served as a trusted advisor and built strong relationships based on clear communication and a deep understanding of business needs.
Strengthened customer relationships and enhanced overall customer experience by providing exceptional customer support through various channels, including chat, email, and in-person interactions. Successfully addressed customer inquiries and concerns, ensuring timely and satisfactory resolutions. Developed an informative FAQs page for the website, contributing to improved customer self-service capabilities and reducing support response time.
Independent | Freelance Graphic Designer | On-going
Collaborated with various brands as a freelance graphic designer to create custom website designs that effectively communicated the brand's messaging and identity, resulting in increased website traffic and improved user engagement.
Produced high-quality marketing materials, such as catalogs, magazines, direct mail pieces, digital and print billboards, flyers, signs, promotional materials, internal documents, and web content, utilizing strong visual design skills and attention to detail to effectively convey the brand's message and drive increased brand recognition and revenue growth.
Worked closely with clients to understand their specific design needs and preferences, providing recommendations and guidance on design elements such as color schemes, typography, and layout to ensure a cohesive and effective final product.
Developed and maintained strong relationships with clients, consistently delivering high-quality designs on time and within budget, resulting in repeat business and positive referrals.
Conducted extensive research on industry trends and best practices, staying up-to-date with the latest design software and tools to improve the quality and efficiency of design work continually.
Collaborated with external teams, including copywriters, photographers, and web developers, to ensure seamless integration of design work with other marketing efforts and effective execution of marketing campaigns.
Durden Outdoor | Graphic Designer | July 2011 - January 2014
Collaborated with hundreds of accounts to design billboards that align with their brand identity, voice, and messaging, resulting in increased client visibility and engagement.
Produced engaging blog content that increased website traffic and improved brand awareness.
Designed and developed 3D billboards to effectively showcase products and services to potential customers.
Produced print and digital billboards, promotional materials, and internal documents that aligned with brand guidelines and effectively communicated key messaging.
Designed hand-drawn cartography for internal use, facilitating effective navigation and decision-making processes.
Developed protocols and procedures for digital scheduling, resulting in improved efficiency and streamlined processes.
Successfully scheduled 15+ digital billboards with approximately seven businesses per board and an average of 3 designs per business, meeting client needs and timelines while ensuring high-quality results.
Produced engaging blog content that increased website traffic and improved brand awareness.
Designed and developed 3D billboards to effectively showcase products and services to potential customers.
Produced print and digital billboards, promotional materials, and internal documents that aligned with brand guidelines and effectively communicated key messaging.
Designed hand-drawn cartography for internal use, facilitating effective navigation and decision-making processes.
Developed protocols and procedures for digital scheduling, resulting in improved efficiency and streamlined processes.
Successfully scheduled 15+ digital billboards with approximately seven businesses per board and an average of 3 designs per business, meeting client needs and timelines while ensuring high-quality results.
Skills
Soft Skills
Adaptability, Advertising, Art Direction, Attention to Detail, Communication, Corporate Identity, Creativity, Easily Adaptable, Integrity, Interpersonal skills, Knowledge of marketing and public relations, Leadership, Organization Skills, Planning, Presentation, Problem-solving, Self-Motivation, Strategic Planning, Team Management, Teamwork, Time Management, Understanding of corporate finances, Work Ethic
Adobe Creative Suite
Photoshop, Illustrator, Indesign, Lightroom, Premier Pro, Acrobat, Spark
E-commerce & Web
HTML, SEO, Google Analytics, Big Commerce, Magento, Shopify, Square Space, WordPress, WIX, Google Suite
Microsoft 365
Outlook, Excel, Powerpoint, Word, One Drive
Other Apps & Tools
Later, Hootsuite, Klavyio (CRM), Mailchimp, Constant Contact, Canva, Procreate, Basecamp, Asana, Slack, Meta Creator Studio, Meta Ads Manager, Meta Commerce Manager, Instagram, Pinterest, Twitter, TikTok, LinkedIn, Youtube
Education
TROY University | Bachelor of Science in Graphic Design
Summa Cum Laude
Excellence Design, Technology, and Innovation for Graduating Class
Minor: Advertising