work experience
Eagle Eye Outfitters | Marketing Manager | 2016 - Present
Successfully led the development and execution of marketing strategies that drove a 93% increase in sales revenue over seven years, positioning the company for sustained growth and profitability. This included developing and implementing comprehensive marketing plans, leveraging customer insights and data to inform strategy and tactics, and optimizing marketing operations to increase efficiency and effectiveness. Managed and developed high-performing teams, fostering a culture of collaboration, innovation, and results-oriented execution.
Led all retail marketing efforts; oversaw comprehensive print and digital marketing design and implementation; collaborated closely with internal departments and external partners; and was the primary point of contact for all brand partners, driving increased brand recognition and sales growth through strategic planning and execution of high-impact marketing campaigns.
Directed the successful launch of a new brand, achieving the biggest launch in company history, which generated $68k in revenue with a 49% margin in the first month.
Developed and executed a comprehensive launch strategy, including market research and brand positioning, which resulted in rapid market penetration and strong customer adoption. Effectively managed the budget, resources, and timelines to deliver the project on time and within budget.
Devised and implemented a strategic plan to maintain social interaction and promote online sales during a global pandemic shutdown, which resulted in over $100k in revenue for April 2020. Developed innovative online marketing campaigns, leveraged social media channels to engage with customers, and optimized the company's e-commerce platform to streamline purchases. Successfully sustained customer engagement and revenue growth during a challenging and unprecedented time by closely monitoring customer behavior and preferences, adapting to changing market dynamics, and collaborating closely with cross-functional teams.
Managed a six-figure annual marketing budget and implemented and maintained tracking systems for ROI and KPIs to measure and optimize performance for all major marketing programs on a weekly, seasonal, and annual basis. Leveraged data analysis and reporting to drive informed decision-making and alignment of company objectives. Worked closely with ownership to develop a comprehensive marketing plan and strategy, identifying key initiatives to drive increased brand recognition, customer engagement, and revenue growth.
Achieved an 11% increase in email open rates within two years by implementing targeted segmentation and automation campaigns. Consistently delivered significant revenue growth by driving increased Email Sales Revenue by an average of 94% and Social Media Sales Revenue by an average of 70% each year from 2018-2021. Played a critical role in the company's success by effectively developing high-performing teams and fostering a culture of collaboration, innovation, and results-oriented execution.
Provided expert guidance to Brand partners on retail market trends, campaign implementation best practices, and ROI reporting. Served as a trusted advisor and built strong relationships based on clear communication and a deep understanding of business needs.
Conceptualized, executed, and managed a highly effective multi-channel marketing campaign by leveraging an understanding of consumer behavior and market trends to create significant sales growth and engagement across diverse digital and traditional channels, including email, social media, digital ads, billboards, and more. Implemented digital media across all digital channels, utilizing strong creativity and strategic planning to drive increased sales and engagement.
Developed and executed comprehensive social media strategies; created, produced, and optimized highly shareable social media content across multiple platforms, resulting in increased brand recognition and customer engagement.
Oversaw media buying activities for external agencies, which ensured alignment with brand objectives and optimized spending to achieve maximum ROI.
Utilized strong project management skills and creative vision to develop, manage, and execute comprehensive photoshoot and video shoot plans.
Built community recognition and strengthened brand reputation by effectively managing local event sponsorships to drive brand awareness and foster positive community engagement.
Evaluated and assessed personnel by leveraging strong leadership and communication skills to provide constructive feedback and coaching while managing all aspects of the hiring process to attract and retain top talent and build high-performing teams.
Developed and implemented comprehensive Brand Guidelines by utilizing strong attention to detail and visual design skills to ensure accurate and consistent representation of the company logo and brand name across all marketing collateral.
Independent | Freelance Graphic Designer | 2010 - Present
Collaborated with various brands as a freelance graphic designer to create custom website designs that effectively communicated the brand's messaging and identity, resulting in increased website traffic and improved user engagement.
Produced high-quality marketing materials, such as catalogs, magazines, direct mail pieces, digital and print billboards, flyers, signs, promotional materials, internal documents, and web content, utilizing strong visual design skills and attention to detail to effectively convey the brand's message and drive increased brand recognition and revenue growth.
Worked closely with clients to understand their specific design needs and preferences, providing recommendations and guidance on design elements such as color schemes, typography, and layout to ensure a cohesive and effective final product.
Developed and maintained strong relationships with clients, consistently delivering high-quality designs on time and within budget, resulting in repeat business and positive referrals.
Conducted extensive research on industry trends and best practices, staying up-to-date with the latest design software and tools to improve the quality and efficiency of design work continually.
Collaborated with external teams, including copywriters, photographers, and web developers, to ensure seamless integration of design work with other marketing efforts and effective execution of marketing campaigns.
Durden Outdoor | Graphic Designer | 2011 - 2014
Collaborated with hundreds of accounts to design billboards that align with their brand identity, voice, and messaging, resulting in increased client visibility and engagement.
Produced engaging blog content that increased website traffic and improved brand awareness.
Designed and developed 3D billboards to effectively showcase products and services to potential customers.
Produced print and digital billboards, promotional materials, and internal documents that aligned with brand guidelines and effectively communicated key messaging.
Designed hand-drawn cartography for internal use, facilitating effective navigation and decision-making processes.
Developed protocols and procedures for digital scheduling, resulting in improved efficiency and streamlined processes.
Successfully scheduled 15+ digital billboards with approximately seven businesses per board and an average of 3 designs per business, meeting client needs and timelines while ensuring high-quality results.
Produced engaging blog content that increased website traffic and improved brand awareness.
Designed and developed 3D billboards to effectively showcase products and services to potential customers.
Produced print and digital billboards, promotional materials, and internal documents that aligned with brand guidelines and effectively communicated key messaging.
Designed hand-drawn cartography for internal use, facilitating effective navigation and decision-making processes.
Developed protocols and procedures for digital scheduling, resulting in improved efficiency and streamlined processes.
Successfully scheduled 15+ digital billboards with approximately seven businesses per board and an average of 3 designs per business, meeting client needs and timelines while ensuring high-quality results.
Skills
Soft Skills
Adaptability, Advertising, Art Direction, Attention to Detail, Communication, Corporate Identity, Creativity, Easily Adaptable, Integrity, Interpersonal skills, Knowledge of marketing and public relations, Leadership, Organization Skills, Planning, Presentation, Problem-solving, Self-Motivation, Strategic Planning, Team Management, Teamwork, Time Management, Understanding of corporate finances, Work Ethic
Adobe Creative Suite
Photoshop, Illustrator, Indesign, Lightroom, Premier Pro, Acrobat, Spark
E-commerce & Web
HTML, SEO, Google Analytics, Big Commerce, Magento, Shopify, Square Space, WordPress, WIX, Google Suite
Microsoft 365
Outlook, Excel, Powerpoint, Word, One Drive
Other Apps & Tools
Later, Hootsuite, Klavyio (CRM), Mailchimp, Constant Contact, Canva, Procreate, Basecamp, Asana, Slack, Meta Creator Studio, Meta Ads Manager, Meta Commerce Manager, Instagram, Pinterest, Twitter, TikTok, LinkedIn, Youtube
Education
TROY University | Bachelor of Science in Graphic Design & Marketing
Summa Cum Laude
Excellence Design, Technology, and Innovation for Graduating Class
Minor: Advertising